Customer stories · Ellum AI

Bramble

Consumer goods · 22 people

Three times the output, and it still sounds like them

Content lived across a dozen tabs and two freelancers, and every piece needed a tone pass from the same one person. The bottleneck was review, not writing. A written voice spec moved that check earlier, into the draft itself.

Pieces published weekly

4133.3× more

Drafts needing a tone edit

71%22%−49 points

Time to publish

6 days8 hours18× faster

“We replaced a chaos of tabs with one shared workspace and an editor that actually catches our tone. We ship three times as much in the same week, and nothing reads like it came from a robot.”
Mira Chen · Head of Content

RunsContentSocialBrand EditorKnowledge Center

Northstar

B2B SaaS · 180 people

Five tools and a spreadsheet became one audit trail

Marketing ran on five disconnected tools, and nobody could say what had been published, by whom, or why. Consolidating onto one workspace mattered less for speed than for the record it left behind.

Tools in the stack

514 retired

Campaign setup

2 weeks3 days4.6× faster

Actions with an audit trail

0%100%fully traced

“Marketing used to be five tools and a spreadsheet. Now it's one inbox and a roster of specialists. The audit log alone makes finance happy.”
Sofia Ramos · CMO

RunsMarketingAdminCampaign ManagerAnalytics

Harbour & Co

Professional services · 60 people

One inbox for six channels, and nothing falls through

Client replies arrived across six channels and three time zones, and urgency was whatever the person on duty guessed it was. Putting every thread in one queue with a drafted first reply took the guessing out.

Threads missed weekly

140none missed

Median reply time

9 hours40 minutes13× faster

“We used to find out about an unhappy client from the client. Now the thread is in the queue with a draft attached before anyone has had coffee.”
Yusuf Demir · Client Services Director

RunsSocialCommunity LeadKnowledge Center

Tessellate

Fintech · 95 people

Compliance stopped being the reason marketing was slow

Every claim needed a check against approved language, and that check was a person with a document. Grounding drafts in the approved corpus moved the check into the draft, and legal review became a confirmation rather than a rewrite.

Legal review cycles

3.2 per piece1.1 per piece−66%

Claims flagged post-publish

9 per quarter1 per quarter−89%

Time in approval

11 days2 days5.5× faster

“The citations are the whole thing for us. If a draft can point at the approved wording it came from, review is a confirmation instead of a rewrite.”
Anneke Visser · Head of Brand

RunsContentKnowledge CenterBrand EditorAdmin

Vantage Grid

Energy · 300 people

Nine regional teams, one voice, no central bottleneck

Nine regional teams each produced their own material, and head office reviewed all of it. Regional voice profiles let each team keep its own register while staying inside the same brand rules, and the central queue emptied.

Central review queue

240 items30 items−88%

Regions publishing weekly

3 of 99 of 9all regions

“We stopped choosing between one flat corporate voice and nine teams doing whatever they liked. The spec holds the brand; the regions keep their own register.”
Priya Shah · Group Communications Lead

RunsContentMarketingBrand EditorStrategist

Not testimonials. Measured change.

Inbound leads answered before standup, not after it

Three times the output, and it still sounds like them

Five tools and a spreadsheet became one audit trail

One inbox for six channels, and nothing falls through

Compliance stopped being the reason marketing was slow

Nine regional teams, one voice, no central bottleneck

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