Early design partner
“One upload used to mean three days of clipping, captioning and replying. Now the roster drafts the week and I sign it from the inbox. Sponsors asked how — I sent the audit log.”
Jonah ReyesVideo creator · 180k subscribers
For Creators
Upload the episode and your voice guide. The roster cuts the clips, drafts the captions, queues the replies — and everything waits in the Agent Inbox until you approve. One calendar, six platforms, an audit trail a sponsor can read.
Agent Inbox showing clips, captions, replies and a queued week, all waiting on the same creator and each citing a Knowledge Center artifact.
The status quo
Most creators check metrics before getting out of bed and spend 20+ hours a week on unpaid editing and community work. The longer they stay in, the worse it gets.
Source: Creators 4 Mental Health, 2025
Under half of creator time goes to actual content. The rest is distribution, repurposing, replies and admin — the work that never shows up in the video.
Source: NeoReach, Creator Earnings 2025
More than half stall below the monetization barrier. Crossing it isn't about reach — it's about being set up to convert influence into income.
Source: NeoReach, Creator Earnings 2025
Seven in ten dollars come from brand deals, paid weeks later across borders and platforms. A delayed payout means delayed production — and missed trends.
Source: Creators 4 Mental Health, 2025
Four jobs, on the record
Long-form Writer pulls the transcript from your Knowledge Center and cuts clips, threads and a newsletter draft. Brand Editor checks them against your voice guide before you see them.
Copywriter spins per-platform captions inside each character limit. A named reviewer — you, on Starter — approves; Social Scheduler queues the week to the connected accounts.
Community Lead drafts replies to every comment and DM in your voice, surfaces the fans and flags the fires. Nothing sends until you tap approve.
Growth Analyst sends the Monday report — what posted, what popped, what to repeat. Knowledge Librarian tags the episode, the clips and the voice guide so next week cites this one.
Your roster
Hire by describing the role, department and seniority. Give each one Supervised, Semi-autonomous or Autonomous; the workspace-wide Content Controls ceiling caps all of them. Starter includes 1 installed agent — start with the scheduler, add the crew on Team.
Content · Lead
Owns editorial calendar, briefs, launch comms. Drafts in your voice.
InstalledContent · Senior
Polishes tone, catches off-brand phrasing before anything ships.
InstalledContent · Mid
Drafts blogs, white papers, scripts grounded in your Knowledge Center.
AvailableContent · Junior
Captions, ad copy, headlines. Fast turns, brand-tuned.
AvailableSocial · Mid
Replies to inbound, surfaces sentiment, escalates threats.
AvailableSocial · Junior
Auto-queues every approved post to the right channel.
AvailableInsights · Mid
Tracks funnels, weekly reports, flags anomalies.
AvailableOps · Senior
Curates and tags the Knowledge Center. Keeps citations clean.
AvailableWhy Ellum
Upload the voice guide and the episode transcripts, or scrape pages you maintain. Every AI output cites a Knowledge Center artifact, so a caption traces back to the video it came from. Delete the artifact and agents stop citing it immediately.
Knowledge Center · citations on every output
Supervised agents propose and wait in the Agent Inbox. “Review and approve content” is its own permission, so a future editor signs — never a model. Every action lands in the audit trail, on every plan.
Agent Inbox · audit trail on every plan
Composer, Calendar, Inbox and the roster share one workspace and one set of roles. No exporting a cut from one tool to caption it in another to schedule it in a third.
Composer · Calendar · Inbox
Early design partner
“One upload used to mean three days of clipping, captioning and replying. Now the roster drafts the week and I sign it from the inbox. Sponsors asked how — I sent the audit log.”
Where it publishes
Publishes to
When a post targets several platforms the composer enforces the strictest limit and warns on aspect ratio before you schedule.
Connects to
Repurposes from
Drop in the long cut. Long-form Writer extracts the moments; the calendar queues what you signed.
Governance
Questions
Like you, if you put the source in the Knowledge Center. Upload your voice guide and a few transcripts you love (up to 10 MB each) or scrape pages you maintain. Every AI output cites the artifact it drew from.
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