For SaaS

Theproductisthesource.Everysendcitesit.

Scrape the pricing page and the changelog into the Knowledge Center. Head of Content briefs the launch, Sales Researcher walks in with a cited brief, Brand Editor checks the voice. Nothing publishes until a named reviewer signs.

Agent Inbox showing a product launch: changelog, sales brief and campaign waiting on named reviewers, each citing a Knowledge Center artifact.

The status quo

The shortlist is built before they hit your site.

51%start software research in an AI chatbot

Google isn't the starting line anymore.

Just over half of B2B software buyers now start with a chatbot more often than search — up from 29% eleven months earlier. If the answer doesn't name you, you are not on the shortlist.

Source: G2, The Answer Economy, 2026

69%chose a different vendor than planned

The chatbot changed the vendor.

G2 surveyed 1,076 buyers in March 2026. Nearly seven in ten picked someone else because of what the model said. A paste from last quarter's deck is how you lose that answer.

Source: G2, The Answer Economy, 2026

33%bought from a vendor they'd never heard of

A third of buyers had no brand in mind.

The model named someone. They bought. The companies that win that prompt keep a Knowledge Center the roster can cite — pricing, changelog, comparison — not a folder of stale PDFs.

Source: G2, The Answer Economy, 2026

20%median B2B SaaS growth in 2025

The growth rate fell. The launch calendar didn't.

Median private B2B SaaS growth dropped from 30% in 2022 to 20% in 2025. Launches still have to ship. They have to ship from the same source of truth sales walks into the room with.

Source: Benchmarkit, 2026

Four jobs, on the record

Launch, enable, publish, measure — from one library.

01
Head of ContentCampaign Manager

Launch the feature

Head of Content briefs from the changelog in your Knowledge Center. Campaign Manager coordinates the channels. You approve; nothing goes out on a guess.

BriefDraftCiteApprove
02
Sales Researcher

Arm the AE

Sales Researcher builds the account brief from pricing.md and the last thread. Every claim is cited. The demo starts with the document, not a slide that drifted.

ResearchCiteBriefMeet
03
CopywriterBrand Editor

Fill the calendar from the notes

Copywriter spins per-platform variants inside each character limit. Brand Editor checks them against product-voice.md. A named reviewer approves; the calendar queues what they signed.

VariantsCiteApproveQueue
04
Growth AnalystAttribution AnalystPreview

Attribute the launch

Growth Analyst sends the Monday report. Attribution Analyst stitches touchpoints into one path, so spend moves only after you approve the change.

TrackAttributeProposeApprove

Your roster

The specialists a SaaS GTM actually needs.

Hire by describing the role, department and seniority. Give each one Supervised, Semi-autonomous or Autonomous; the workspace-wide Content Controls ceiling caps all of them. Team includes 5 installed agents, the pipeline, and custom roles.

Ho

Head of Content

Content · Lead

Owns editorial calendar, briefs, launch comms. Drafts in your voice.

Installed
BE

Brand Editor

Content · Senior

Polishes tone, catches off-brand phrasing before anything ships.

Installed
C

Copywriter

Content · Junior

Captions, ad copy, headlines. Fast turns, brand-tuned.

Available
PW

Pipeline Watcher

Sales · Senior

Drafts outreach, flags at-risk deals, escalates the rest.

Available
SR

Sales Researcher

Sales · Junior

Pulls account context before every meeting.

Available
GA

Growth Analyst

Insights · Mid

Tracks funnels, weekly reports, flags anomalies.

Available
AA

Attribution Analyst

Insights · Senior

Multi-touch attribution. Where the conversions actually came from.

Preview
CM

Campaign Manager

Marketing · Senior

Plans + briefs campaigns. Coordinates with Content and Social.

Available
KL

Knowledge Librarian

Ops · Senior

Curates and tags the Knowledge Center. Keeps citations clean.

Available

Why Ellum

Grounded. Auditable. One workspace.

Drafts cite the pricing page, not a guess.

Scrape the About page and the pricing page you maintain, or upload the changelog. Every AI output cites a Knowledge Center artifact, so a line in a launch post traces back to the document it came from. Delete the artifact and agents stop citing it immediately.

Knowledge Center · scrape URL · citations

Content and sales sign the same source.

The roster, the Agent Inbox and HubSpot share one workspace and one set of roles. The AE's brief and the LinkedIn post cite the same pricing.md. Nothing gets exported from Notion to be rewritten in a deck.

Composer · Inbox · HubSpot

SOC 2 on every plan. SSO when you need it.

SOC 2 Type II and a GDPR DPA ship on Starter, Team and Enterprise. Audit trail retention is 30 / 90 / unlimited. SSO / SAML and SCIM land on Enterprise.

SOC 2 Type II · SSO on Enterprise

Early design partner

“The launch used to be a Notion doc, a deck and three Slack threads. Now the roster cites the same pricing page the AE walks in with. Finance asked for the audit log. We forwarded it.”

Asha PatelCMO · Quorum

Where it lives

Your product surface. Your GTM. One library.

Publishes to

LinkedIn3,000X280YouTube5,000Instagram2,200TikTok150Facebook63,206Threads500Coming soon

Team includes all social integrations. The composer enforces the strictest character limit when you select several.

Connects to

  • HubSpot
  • Notion
  • Slack
  • GitHub
  • Linear
  • Google Drive
  • Gmail
  • Zapier

Security on the box

SOC 2 Type IIGDPR + DPASSO / SAMLSCIM

SOC 2 Type II and the DPA are on every plan. SSO / SAML and SCIM are Enterprise. Audit log retention is 30 days on Starter, 90 on Team, unlimited on Enterprise.

Governance

Controls an enterprise buyer can read.

01SOC 2 Type II on every plan
Starter, Team and Enterprise. The GDPR DPA is on the same box. Custom data residency is Enterprise.
02SSO when you sell upmarket
SSO / SAML and SCIM provisioning ship on Enterprise — Okta, Azure AD, Google Workspace, and any SAML 2.0 IdP.
03Content Controls ceiling
Draft only, Review required or Full auto — a workspace-wide cap that overrides any agent's own autonomy level. New workspaces default to Review required.
04Your knowledge stays yours
Encrypted at rest and never used to train shared models. Delete an artifact and every agent stops citing it. Folders — Brand, Product, Campaigns, Legal — keep the library from becoming a pile.

Questions

Thingsteamsaskbeforetheyrollthisintoprod.

From your Knowledge Center. Upload files (up to 10 MB each) or scrape pages you maintain — the pricing page, the changelog, the About page. Every AI output cites the artifact it drew from.

Putthenextlaunchontherecord.

14-day free trial · No card required

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