Early design partner
“The launch used to be a Notion doc, a deck and three Slack threads. Now the roster cites the same pricing page the AE walks in with. Finance asked for the audit log. We forwarded it.”
For SaaS
Scrape the pricing page and the changelog into the Knowledge Center. Head of Content briefs the launch, Sales Researcher walks in with a cited brief, Brand Editor checks the voice. Nothing publishes until a named reviewer signs.
Agent Inbox showing a product launch: changelog, sales brief and campaign waiting on named reviewers, each citing a Knowledge Center artifact.
The status quo
Just over half of B2B software buyers now start with a chatbot more often than search — up from 29% eleven months earlier. If the answer doesn't name you, you are not on the shortlist.
Source: G2, The Answer Economy, 2026
G2 surveyed 1,076 buyers in March 2026. Nearly seven in ten picked someone else because of what the model said. A paste from last quarter's deck is how you lose that answer.
Source: G2, The Answer Economy, 2026
The model named someone. They bought. The companies that win that prompt keep a Knowledge Center the roster can cite — pricing, changelog, comparison — not a folder of stale PDFs.
Source: G2, The Answer Economy, 2026
Median private B2B SaaS growth dropped from 30% in 2022 to 20% in 2025. Launches still have to ship. They have to ship from the same source of truth sales walks into the room with.
Source: Benchmarkit, 2026
Four jobs, on the record
Head of Content briefs from the changelog in your Knowledge Center. Campaign Manager coordinates the channels. You approve; nothing goes out on a guess.
Sales Researcher builds the account brief from pricing.md and the last thread. Every claim is cited. The demo starts with the document, not a slide that drifted.
Copywriter spins per-platform variants inside each character limit. Brand Editor checks them against product-voice.md. A named reviewer approves; the calendar queues what they signed.
Growth Analyst sends the Monday report. Attribution Analyst stitches touchpoints into one path, so spend moves only after you approve the change.
Your roster
Hire by describing the role, department and seniority. Give each one Supervised, Semi-autonomous or Autonomous; the workspace-wide Content Controls ceiling caps all of them. Team includes 5 installed agents, the pipeline, and custom roles.
Content · Lead
Owns editorial calendar, briefs, launch comms. Drafts in your voice.
InstalledContent · Senior
Polishes tone, catches off-brand phrasing before anything ships.
InstalledContent · Junior
Captions, ad copy, headlines. Fast turns, brand-tuned.
AvailableSales · Senior
Drafts outreach, flags at-risk deals, escalates the rest.
AvailableSales · Junior
Pulls account context before every meeting.
AvailableInsights · Mid
Tracks funnels, weekly reports, flags anomalies.
AvailableInsights · Senior
Multi-touch attribution. Where the conversions actually came from.
PreviewMarketing · Senior
Plans + briefs campaigns. Coordinates with Content and Social.
AvailableOps · Senior
Curates and tags the Knowledge Center. Keeps citations clean.
AvailableWhy Ellum
Scrape the About page and the pricing page you maintain, or upload the changelog. Every AI output cites a Knowledge Center artifact, so a line in a launch post traces back to the document it came from. Delete the artifact and agents stop citing it immediately.
Knowledge Center · scrape URL · citations
The roster, the Agent Inbox and HubSpot share one workspace and one set of roles. The AE's brief and the LinkedIn post cite the same pricing.md. Nothing gets exported from Notion to be rewritten in a deck.
Composer · Inbox · HubSpot
SOC 2 Type II and a GDPR DPA ship on Starter, Team and Enterprise. Audit trail retention is 30 / 90 / unlimited. SSO / SAML and SCIM land on Enterprise.
SOC 2 Type II · SSO on Enterprise
Early design partner
“The launch used to be a Notion doc, a deck and three Slack threads. Now the roster cites the same pricing page the AE walks in with. Finance asked for the audit log. We forwarded it.”
Where it lives
Publishes to
Team includes all social integrations. The composer enforces the strictest character limit when you select several.
Connects to
Security on the box
SOC 2 Type II and the DPA are on every plan. SSO / SAML and SCIM are Enterprise. Audit log retention is 30 days on Starter, 90 on Team, unlimited on Enterprise.
Governance
Questions
From your Knowledge Center. Upload files (up to 10 MB each) or scrape pages you maintain — the pricing page, the changelog, the About page. Every AI output cites the artifact it drew from.
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