Early design partner
“I was the marketing team, the SDR and the editor. Now the roster drafts and I sign. The audit log is what I send the seed deck appendix.”
Maya ChenFounder · Lumen
For Founders
Hire specialists by describing the role. They draft from your Knowledge Center and wait in the Agent Inbox. Nothing publishes, nothing sends, until you approve — on Starter, on Team, on every plan.
Agent Inbox showing content, sales and social proposals all waiting on the same founder.
The status quo
Most companies forming through Atlas this quarter have one founder. Content, pipeline and ops still have to ship — they just don't get a department.
Source: Stripe Atlas, Q2 2026
Four years ago the spread was 34 times. In 2025 it was 61. AI made a first draft easy; it did not make a generic one worth sending.
Source: Stripe, Top solo founder traits, 2026
Median solo-founder revenue in the first six months is down year over year, while the top decile is up. The difference is a system, not another tab.
Source: Stripe Atlas, 2025
Firms under 10 people that adopted AI grew teams 10% more than peers who didn't. The first human hire gets to do the job the roster was holding.
Source: Gusto, 2026
Four jobs, on the record
Head of Content briefs from the deck in your Knowledge Center. Brand Editor checks the voice. You approve; Social Scheduler queues it.
Lead Qualifier scores inbound against your ICP. Pipeline Watcher drafts the follow-up from the last thread. Nothing sends until you tap approve.
Copywriter spins per-platform variants inside each character limit. A named reviewer — you, on Starter — approves; Social Scheduler queues them.
Knowledge Librarian tags the deck, the ICP and the voice guide. Delete an artifact and every agent stops citing it the same day.
Your roster
Hire by describing the role, department and seniority. Give each one Supervised, Semi-autonomous or Autonomous; the workspace-wide Content Controls ceiling caps all of them. Starter includes 1 installed agent; Team includes 5.
Content · Lead
Owns editorial calendar, briefs, launch comms. Drafts in your voice.
InstalledContent · Senior
Polishes tone, catches off-brand phrasing before anything ships.
InstalledContent · Junior
Captions, ad copy, headlines. Fast turns, brand-tuned.
AvailableSocial · Junior
Auto-queues every approved post to the right channel.
AvailableSales · Senior
Drafts outreach, flags at-risk deals, escalates the rest.
AvailableSales · Mid
Captures inbound, scores intent, routes to the right human.
AvailableOps · Senior
Curates and tags the Knowledge Center. Keeps citations clean.
AvailableWhy Ellum
Upload the pitch, the ICP, the voice guide. Every AI output cites a Knowledge Center artifact, so a line in a launch post traces back to the document it came from. Delete the artifact and agents stop citing it immediately.
Knowledge Center · citations on every output
Supervised agents propose and wait. You are Owner; “Review and approve content” is on by default. New workspaces default to Review required, so a send does not go out because a model felt confident.
Agent Inbox · audit trail on every plan
Seats, agents and connections scale with the plan. The catalog, the Knowledge Center and the audit trail do not. Upgrade when you add a hire, not when you want a paper trail.
Starter · Team · Enterprise
Early design partner
“I was the marketing team, the SDR and the editor. Now the roster drafts and I sign. The audit log is what I send the seed deck appendix.”
Where it lives
Publishes to
Starter includes 3 social integrations. Team includes all of them. The composer enforces the strictest character limit when you select several.
Connects to
Plans
Every plan includes the agent catalog, the Knowledge Center and the audit trail. They differ on seats, agents, connections and usage.
Governance
Questions
Yes. Starter is 1 seat and 1 installed agent. The catalog, Knowledge Center and audit trail are on every plan. New workspaces default to Review required, so nothing publishes until you approve.
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