Early design partner
“We stopped pasting brand guides into a chatbot. Each client is a workspace. They approve in the inbox, and Friday no longer means a zip file.”
Elena VossManaging Director · Northshore
For Agencies
Open a workspace for each client. Upload their brand guide. Invite them as Guest with Review and approve. Agents cite that workspace's Knowledge Center — last week's other client never leaks in.
Northstar client workspace. Agent Inbox showing drafts waiting on the client's Guest reviewer. Switch organisation from Settings to open another client.
The status quo
Nearly half of agencies say clients expect faster turnaround than a year ago. Volume moved. Review capacity didn't.
Source: AgencyAnalytics, 2026
Most agencies raised oversight as they adopted AI. Speed without a named reviewer is how an account walks.
Source: AgencyAnalytics, 2026
Over half of agencies get the question regularly. A Guest reviewer and an audit trail is a better reply than a slide.
Source: AgencyAnalytics, 2026
The number-one client question in 2026. Attribution proposals wait in the inbox like everything else — nothing reallocates until someone signs.
Source: AgencyAnalytics, 2026
Four jobs, on the record
Switch organisation, upload their guide to that Knowledge Center, invite the client as Guest with Review and approve. The roster in this workspace cites only their artifacts.
Copywriter spins per-platform variants inside each character limit. Brand Editor checks them against this client's voice guide before they reach the Guest.
Approved drafts wait in the Agent Inbox under Needs approval. The client — a Guest — signs. Every action lands in the audit trail for that workspace.
Growth Analyst sends the Monday report. Performance Marketer proposes a spend shift; it waits for a named approver in this client's workspace, not a shared spreadsheet.
Your roster
Hire by describing the role, department and seniority. Give each one Supervised, Semi-autonomous or Autonomous; the workspace-wide Content Controls ceiling caps all of them. Team includes 5 installed agents and custom roles — enough to invite a client as Guest.
Content · Senior
Polishes tone, catches off-brand phrasing before anything ships.
InstalledContent · Mid
Drafts blogs, white papers, scripts grounded in your Knowledge Center.
AvailableContent · Junior
Captions, ad copy, headlines. Fast turns, brand-tuned.
AvailableSocial · Junior
Auto-queues every approved post to the right channel.
AvailableInsights · Mid
Tracks funnels, weekly reports, flags anomalies.
AvailableMarketing · Senior
Plans + briefs campaigns. Coordinates with Content and Social.
AvailableMarketing · Mid
Tunes paid spend across channels. Pauses what's not working.
AvailableOps · Senior
Curates and tags the Knowledge Center. Keeps citations clean.
AvailableWhy Ellum
Each workspace has its own Knowledge Center. Every AI output cites an artifact from that workspace, so a line in a draft traces back to the document it came from. Delete the artifact and agents in this workspace stop citing it immediately.
Knowledge Center · per workspace
Invite them as Guest with Review and approve. A freelancer gets View plus Create or edit, and nothing else. Custom roles and per-member overrides cover the rest. Every action lands in the audit trail.
Guest · Review and approve content
Settings › Account › Switch organisation. Composer, Calendar, Inbox and the roster stay inside the workspace you opened. Nothing from Northstar schedules in Helix.
Switch organisation · one inbox per client
Early design partner
“We stopped pasting brand guides into a chatbot. Each client is a workspace. They approve in the inbox, and Friday no longer means a zip file.”
Where it lives
Publishes to
Team includes all social integrations. The composer enforces the strictest character limit when you select several.
Connects to
Roles you hand a client
A client reviewer needs View plus Review and approve. A freelancer needs View plus Create or edit, and nothing else. Custom roles are a Team plan limit.
Governance
Questions
One workspace per client. Settings › Account › Switch organisation. Each Knowledge Center is separate. Agents only cite artifacts in the workspace that is open.
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