Early design partner
“Marketing used to be five tools and a spreadsheet. Now it's one inbox and a roster of specialists. The audit log alone makes finance happy.”
Sofia RamosCMO · Northstar
For Marketing teams
A roster of AI specialists that draft from your own documents, wait in the Agent Inbox for a named approver, and publish from one calendar — with an audit trail your finance team can read.
Agent Inbox showing agent proposals waiting for named approvers.
The status quo
Most marketing teams are being asked to ship more this year without a bigger team. The bottleneck moves from writing to checking.
Source: HubSpot, State of Marketing 2026
Over half say it's harder to stand out in a market flooded with AI copy. A draft that reads like everyone else's is the cheapest thing on the internet.
Source: HubSpot, State of Marketing 2026
AI is in the workflow; the proof isn't. Without a trail from brief to result, the quarterly review is a guess.
Source: HubSpot, State of Marketing 2026
Nearly every B2B marketer uses AI; far fewer report it moving results. The gap is governance, not tooling.
Source: Content Marketing Institute, 2026
Four jobs, on the record
Set the goal. Campaign Manager builds the plan and briefs Content and Social in parallel. Every brief lands in the Agent Inbox for sign-off before anyone drafts.
Long-form Writer drafts from the Knowledge Center and cites each claim. Brand Editor checks it against your tone guide before it reaches a reviewer.
Copywriter spins per-platform variants inside each character limit. A named reviewer approves; Social Scheduler queues them to the connected accounts.
Growth Analyst sends the Monday report. Attribution Analyst stitches touchpoints into one path, so spend moves only after you approve the change.
Your roster
Hire by describing the role, department and seniority. Give each one Supervised, Semi-autonomous or Autonomous; the workspace-wide Content Controls ceiling caps all of them.
Content · Lead
Owns editorial calendar, briefs, launch comms. Drafts in your voice.
InstalledContent · Senior
Polishes tone, catches off-brand phrasing before anything ships.
InstalledContent · Mid
Drafts blogs, white papers, scripts grounded in your Knowledge Center.
AvailableContent · Junior
Captions, ad copy, headlines. Fast turns, brand-tuned.
AvailableSocial · Mid
Replies to inbound, surfaces sentiment, escalates threats.
AvailableSocial · Junior
Auto-queues every approved post to the right channel.
AvailableInsights · Mid
Tracks funnels, weekly reports, flags anomalies.
AvailableInsights · Senior
Multi-touch attribution. Where the conversions actually came from.
PreviewMarketing · Senior
Plans + briefs campaigns. Coordinates with Content and Social.
AvailableMarketing · Mid
Tunes paid spend across channels. Pauses what's not working.
AvailableOps · Senior
Curates and tags the Knowledge Center. Keeps citations clean.
AvailableWhy Ellum
Upload files or scrape pages you maintain. Every AI output cites a Knowledge Center artifact, so a line in a draft traces back to the document it came from. Delete the artifact and agents stop citing it immediately.
Knowledge Center · citations on every output
Supervised agents propose and wait in the Agent Inbox. “Review and approve content” is its own permission, so you choose who can sign off. Every action lands in the audit trail, on every plan.
Agent Inbox · audit trail on every plan
Composer, Calendar, Analytics and the roster share one workspace and one set of roles. Nothing gets exported from one tool to be scheduled in another.
Composer · Calendar · Analytics
Early design partner
“Marketing used to be five tools and a spreadsheet. Now it's one inbox and a roster of specialists. The audit log alone makes finance happy.”
Where it publishes
Publishes to
When a post targets several platforms the composer enforces the strictest limit and warns on aspect ratio before you schedule.
Connects to
Attributes across
The AI proposes spend reallocations. You approve them.
Governance
Questions
From your Knowledge Center. Upload files (up to 10 MB each) or scrape pages you maintain. Every AI output cites the artifact it drew from, so you can trace a line in a draft back to the document.
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