About Ellum

We'rebuildingtheworkspacewewishedwehad.

After running marketing, content, and sales at companies that never quite had the right tool — we built it ourselves. AI-assisted everywhere, with the audit trail and human-in-the-loop our jobs taught us to demand.

Why we build this

Wedon'tthinkAIshouldreplaceyourteam.Wethinkitshouldgivethemanunfairadvantage.

We watched marketing teams juggle five tools to publish one post. We sat through AI demos that never shipped to production. We inherited Zapier graphs that broke quietly at 3am and cost a quarter of a head to maintain. Operations is hard. AI was supposed to make it easier. Most of the time, it just adds another tab.

So we built one workspace. AI assists every workflow — drafting copy, scoring leads, summarizing calls, scheduling posts. Humans approve before anything ships. An audit log records every step, every prompt, every citation. The result is a tool that earns trust by being honest about what it did, and asks for permission before it does more.

Tools shape teams. We're building one that gives small teams the operational leverage of large ones.
Andre FolarinFounder & CEO

Journey

Twoyears.Oneworkspace.

  1. 2024 Q1

    First lines of code

    Founding team starts in Lagos. First architectural decision: human-in-the-loop is the default.

  2. 2024 Q3

    First closed beta

    12 design partners, all small content teams. They asked for Sales and Leads. We listened.

  3. 2025 Q1

    Knowledge Center ships

    Citations on every output. Trust unlocked.

  4. 2025 Q3

    Agent catalog launches

    6 specialists. Each one ships with a defined scope.

  5. 2026 Q1

    Sales, Marketing, Admin go GA

    One workspace. All modules. All AI-assisted.

What we hold to

Fourthingswewon'tcompromise.

Human-in-the-loop, always

AI drafts. You ship. Nothing goes live without you.

Audit trail by default

Every action, traceable. Every output, citable.

Boring tech where it matters

Postgres, simple primitives, predictable latencies. We're not chasing AI hype.

Small surface, deep modules

Six modules. Each does its job well. We say no to feature requests.

Team

A small group, focused on a focused thing.

Andre Folarin

Founder & CEO

Previously led growth at a Series-B SaaS. Built Ellum to be the workspace he wished he had.

Coming soon

Founding Engineer

Closing on the first engineering hire. Postgres, Next.js, and a strong opinion on shipping.

Coming soon

Head of Design

Hiring for someone who treats the product like an editorial product.

Coming soon

Head of Growth

Looking for an operator who's run marketing at a small team before.

Comebuildwithusorjustusethething.

We ship every week · Distributed across Lagos, London, NYC