Human-in-the-loop, always
AI drafts. You ship. Nothing goes live without you.
About Ellum
After running marketing, content, and sales at companies that never quite had the right tool — we built it ourselves. AI-assisted everywhere, with the audit trail and human-in-the-loop our jobs taught us to demand.
Why we build this
We watched marketing teams juggle five tools to publish one post. We sat through AI demos that never shipped to production. We inherited Zapier graphs that broke quietly at 3am and cost a quarter of a head to maintain. Operations is hard. AI was supposed to make it easier. Most of the time, it just adds another tab.
So we built one workspace. AI assists every workflow — drafting copy, scoring leads, summarizing calls, scheduling posts. Humans approve before anything ships. An audit log records every step, every prompt, every citation. The result is a tool that earns trust by being honest about what it did, and asks for permission before it does more.
Tools shape teams. We're building one that gives small teams the operational leverage of large ones.
Journey
Founding team starts in Lagos. First architectural decision: human-in-the-loop is the default.
12 design partners, all small content teams. They asked for Sales and Leads. We listened.
Citations on every output. Trust unlocked.
6 specialists. Each one ships with a defined scope.
One workspace. All modules. All AI-assisted.
What we hold to
AI drafts. You ship. Nothing goes live without you.
Every action, traceable. Every output, citable.
Postgres, simple primitives, predictable latencies. We're not chasing AI hype.
Six modules. Each does its job well. We say no to feature requests.
Team
Founder & CEO
Previously led growth at a Series-B SaaS. Built Ellum to be the workspace he wished he had.
Founding Engineer
Closing on the first engineering hire. Postgres, Next.js, and a strong opinion on shipping.
Head of Design
Hiring for someone who treats the product like an editorial product.
Head of Growth
Looking for an operator who's run marketing at a small team before.
We ship every week · Distributed across Lagos, London, NYC